Chelsea have launched a new black Nike third kit for 2024-25 inspired in its design by the area's links to the British punk rock scene.
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Chelsea kit debuted by women's teamBlack third strip inspired by punk sceneWill be sold without a front sponsorWHAT HAPPENED?Shop Chelsea kits at NikeFind the best deals
Chelsea Women took to the pitch on Sunday night for their pre-season clash with WSL rivals Arsenal wearing a previously unseen black kit. The club then followed that up on Monday morning with the official launch for this season's third strip.
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The anthracite grey and black shirt and shorts are complemented by pink and yellow trim, plus fabric reviving ripped-up, clashing punk patterns. There is also a particular nod to the women's game, with an upturned vertical Nike swoosh intended as a symbol celebrating its acceleration. That is set to be a regular feature across many Nike third kits in 2024-25. The shirt worn by the women against Arsenal featured Infinite Athlete as a sponsor because it is part of deal covering pre-season, but the shirt is being sold without a sponsor on the front as the club does not yet have one in place for the competitive campaign ahead.
WHAT CHELSEA SAID
Claire Cronin, Chelsea Football Club's Chief Marketing Officer said: "We're proud to partner with Nike in spotlighting and driving the continued rise of the Women's game through this year's third kit and it was brilliant to see Sonia [Bompastor]'s team wearing it for the first time in Washington on Sunday. The design really plays into our DNA. Chelsea was at the heart of the iconic British punk scene, with the trailblazing creativity it was known for still a huge part of who we are as a club today."
Getty ImagesWHAT NEXT?
Having concluded their American tour with the win over Arsenal, Chelsea Women return to action for a final pre-season friendly against Feyenoord back at Kingsmeadow on September 7. For the men, they head to Switzerland in the Conference League for the second leg of their qualification play-off against Servette on Thursday, quickly followed by the summer transfer deadline on Friday and then a Premier League clash with Crystal Palace on Sunday.